SPARTA Branding, UX and Web Design
The SPARTA initiative brings together the leading companies operating offshore wind power plants.
Long term success of the offshore wind industry will be built firmly on operational excellence and reliable services and SPARTA aims to raise the bar to achieve industry-wide superior performance.
Initial Brand Marks
The initial ideas centred ideas of clean energy, data and the SPARTA brand name.
Brand Mark Development
These ideas all centre around data, energy, collaboration and the letter 'S'.
Development of Chosen Route
The client wanted to develop a data and collaboration centred route.
During this development process gradients were used which created the sense of motion and change of direction in the logo.
Final Logo
The logo which brings together aesthetics of data comparison and collaboration to form a mark which changes whether it’s on a dark or light background.
This links with changing wind direction and creates a dynamic logo which has energy and movement.
Stationery
From this gradient style of the logo I created a pattern which can be applied to other brand materials to continue the sense of movement throughout the brand.
This ties in with the brands aesthetic of motion and movement which runs throughout it.
Brand Output
This gradient pattern along with the deep brand blue colour could be used to develop a wide variety of collateral.
Web Design, UX & UI
The website posed and interesting task as not only did it need to fly the flag for SPARTA to general visitors, but also needed to give access for members to login.
Once logged in members can manage their data and compare it against others whilst being able to review and schedule maintenance amongst other tasks.
