Initial Brand Marks

The initial ideas centred around football, trust, authority and the ‘P' letter-form.

Brand Mark Development

The Montserrat typeface was selected to look modern and feel similar to the Premier League so that potential clients associate quality to the brand.

Blue is associated with being trustworthy and green links to growth, the use of a gradient between these two represents the positive change that these young footballers will go through.   

A lot of these ideas centred around arrows and pathways to represent routes in life. 

Development of Chosen Route

Development of chosen route to see different ways the logo could be drawn up. 

The chosen ‘P’ which has two different arrows to show the different pathways. I thought it was important for the ‘P’ to retain ‘X’ and ‘O’ to keep the tactics link.

The client asked us to revisit the colour scheme. I took  influence from the Premier League. I felt that the colours need to be bright and contemporary. While creating a sense of caring and class.

After deciding on the logo mark the next image explores different ways it can be locked up with the brand name.

Final Logo

The client chose this lockup for the final logo and I opted for single colour usage for a bold brand role out across all collateral.

The brand aims to look modern and trustworthy, a fresh take on football agencies. The logo takes inspiration from football tactics and business card design resembles a football pitch.

Stationery

The front of the business print collateral were designed to be reminiscent of a football pitch with a round logo mark appearing in the middle where possible.

A pattern was also developed from the logo which combined with the bright palette created a striking and engaging design.

Brand Output

The strong meant it could be easily applied to a large variety of outputs and executions.