Initial Brand Marks

The logo needed to state clearly what the campaign was aiming to do and what people who supported it believed in. 

The initial sketches centred around such themes as plants, protest and how those could be represented through a movement.

Brand Mark Development

From the initial sketches several designs were worked up into concepts to present to the client.

One of the main aims of these was that they would work being placed on collateral like a badge or a crest.

This was because the ultimate aim of this project was to develop a toolkit which would allow members of the Plant Based Alliance members to create their own social media material. Therefore the logo needed to be durable.

Final Logo

The client selected a concept and asked to see it in colour and add more detail.

The final logo tells the purpose of the campaign whilst being engaging and giving a sense of urgency as well as being self contained making it durable for extended use.

Brand Toolkit

The Stand Up For Plant-Based campaign needed a toolkit which included brand guidelines and information on how to use the assets to best communicate the message of the campaign.

This resulted in a large toolkit document being created which explains and takes the reader through how to best use the brand.

Website

The campaign needed a touch point to collect signatures for the campaign. This needed to be a simple one page site design which explained the campaign clearly and concisely.

It also has a form in order to collect visitor’s signatures whether they are coming to the site to sign or to learn about the campaign and then sign.

Social Campaign

The main output from the campaign was a social media presence in order to drive people towards the website to collect their signatures.

Assets were taken from the explainer video and 3D renders created to provide imagery for the posts.